Cloud Computing: the legal answer to digital entertainment distribution

March 26, 2009 at 12:09 am · Filed under Uncategorized and tagged: cloud computing, digital media, distribution, e-commerce, Onlive

So those of you who have heard about cloud computing might know that it has a huge potential but has been pretty much restricted by modern broadband technology.

Now a company called Onlive claims that they have achieved the ultimate holy grail of interactive video streaming that can supposedly make any old PC, Mac or even a TV into a high-end gaming machine.

To many these claims may be hard to believe but if Onlive is capable in delivering what they promise this could very well be the biggest thing for video games in terms of connectivity and user friendliness. Not even considering the potential to the rest of the entertainment industry.

This service (if it works) would basically establish zero latency interactive TV over the internet. People would be able to interact with multiple forms of streaming video, no matter if it is a HD movie or an interactive advertisement alike. The possibilities seem to be endless.

Oh yeah, it will also help eliminate piracy. Since the media is never physically (or even digitally) transferred to the end user, piracy is sort of preemptively prevented by just keeping the games only on the servers doing the cloud computing.

A new era for online media distribution or a big FAIL! in the wake of false promises? I guess we will see when they launch.

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